17 Digital Products that Sell Like Crazy on Etsy

By George Mcwilliams

Consider yourself a creative soul with a knack for digital design?

With the rise of online marketplaces like Etsy, there’s never been a better time to unleash your creativity.

You can build a thriving 5, 6 or even 7 figure business from the comfort of your own home.

In this comprehensive guide, we’ll explore the best digital products to make and sell on Etsy. I’ve made sure to only include the top 17 best-selling niches and ideas.

Best Digital Products to Sell on Etsy

1) Printable Artwork

Let’s start with a timeless classic: printable artwork.

Are you a skilled illustrator, graphic designer, or photographer?

Etsy provides the perfect platform to showcase your talent and sell high-quality prints to a global audience.

Top selling categories right now are: minimalist posters, inspirational quotes, vibrant watercolor prints, and custom portraits – though anything that’s personalized also does extremely well.

I have a friend in this niche ‘Art by Kitty’ and she does extremely well on Etsy as well as Instagram sales.

• Average Profit Per Sale: $30-$100+

• Average Monthly Income: $100-$3000+

2) Printable Educational Resources

An incredibly profitable niche, and I know this because I started a shop in this area!

In the first month, I made $552, 2nd month I doubled it to $1054, and that was only with 22 listings.

If you’d love to support children’s learning and development with printable educational resources, you’re onto a winner.

You’ll want to make sure you’re designing worksheets, flashcards, and activity packs that cater to various age groups and subjects.

Provide engaging learning materials for students, parents, and educators.

• Average Profit Per Sale: $10-$50

• Average Monthly Income: $100-$1000+

Related: 12 Real Ways for Teachers to Make Good Money in the Summer

3) Digital Planners and Organizers

In today’s fast-paced world, staying organized is essential for success.

Cue digital planners and organizers – the modern solution for tech-savvy individuals seeking to streamline their lives and boost productivity.

Top selling categories right now include: weekly planners, meal trackers, budget spreadsheets (anything finance is a HUGE win for profit!), or fitness journals.

If you can add customization or levels of personalization, even better.

• Average Profit Per Sale: $5-$25

• Average Monthly Income: $100-$5000+

Related: 21 Printables That Sell Like Crazy Online ($5,000+ Month Business Idea)

4) SVG Cut Files

From vinyl decals and greeting cards to apparel and home decor.

SVG files enable users to cut intricate designs with precision using cutting machines like Cricut and Silhouette.

Crafters are always seeking them!

Top selling products include: fonts/typography (the more unusual or whimsical, the better), intricate patterns, or adorable illustrations.

If you can create SVG files around a niche or community e.g. sewing, pottery, mountain biking etc, you’re onto a profitable idea.

• Average Profit Per Sale: $1-$5

• Average Monthly Income: $500-$3000+

5) Digital Invitations and Stationery

Another seriously profitable niche!

I started a shop in this arena last year and have already made $10,200 this year.

It doesn’t sound like a lot, BUT I only had 30 listings.

I didn’t touch the store at all after that, other than to answer common queries or messages.

Pure passive income!

To really capitalise on this idea though, you’ll want to offer personalization i.e. add someone’s name, birthday etc to the invitations.

Whilst you can do this manually when someone orders, it’s much better to streamline the process and go hands-off.

That’s why I used CORJL and then later Templett so customers can do the personalization themselves.

Surprisingly, I had just 3 cases where I had to hop in and help the buyer. Otherwise the interface is so simple, they can do it themselves without my help.

Win win!

Top selling ideas include: wedding invitations, birthday cards, baby shower announcements, holiday greetings.

• Average Profit Per Sale: $10-$25

• Average Monthly Income: $400-$4000+

Related: Best Things to Sell on Etsy To Make a Ton of Money ($5,000+ a Month!)

6) Ebooks and Digital Guides

Whether you’re an expert in cooking, gardening, fitness, or personal development, Etsy provides a platform to share your expertise with the world – and at a good price too.

The average ebook or digital guide sells for $15-$35 on Etsy, with some topping the $100+ mark.

Huge tip to sell: make sure you’re crafting guides that offer valuable information, practical tips, and actionable advice to readers aka something that’s going to get them a mini win or a small transformation.

From recipe collections to gardening tutorials to workout plans and self-help guides, there’s no limit to the topics you can explore and monetize.

• Average Profit Per Sale: $15-$35

• Average Monthly Income: $50-$2000+

7) Digital Art Brushes and Tools

Whether it’s realistic Photoshop brushes, Procreate brush sets, or Illustrator pattern swatches, digital artists are constantly on the lookout for high-quality assets to enhance their workflow and elevate their creations – that’s where you come in.

Create premium brush packs and toolkits that cater to diverse artistic styles and techniques, helping fellow creators unleash their artistic potential.

These packs and tools, especially when bundled, can retail for up to $45+ PER pack. That’s a great profit.

• Average Profit Per Sale: $10-$45

• Average Monthly Income: $300-$3000+

8) Instagram Story Templates and Social Media Kits

Social media kits and Instagram story templates are the secret weapon for influencers, bloggers, and businesses looking to level up their Instagram game.

They’ll pay a pretty penny for it too.

Anything between $15-$85 is very normal in this category.

Top selling ideas right now: Stylish overlays, post templates, Instagram + TikTok kits, interactive polls and quizzes.

• Average Profit Per Sale: $12-$85

• Average Monthly Income: $400-$3000+

Related: 18 Canva Templates That Sell Like Crazy and Are Easy to Make!

9) Digital Scrapbooking Kits

Digital scrapbooking kits are seeing a comeback.

Google trends are reporting a 42% rise in searches in the past 6 months alone as individuals seek to capture important memories.

Design themed kits featuring coordinating papers, embellishments, and elements that cater to various occasions and themes.

Top selling products right now: include vintage-inspired designs, floral motifs, modern geometric patterns and retro packs.

• Average Profit Per Sale: $3-$8

• Average Monthly Income: $200-$2000+

10) Printable Wall Art Quotes

Whether it’s words of wisdom, humorous quips, or heartfelt sentiments, printable quotes add a personal touch to any space.

Many of them quickly hit the bestselling page too.

You’ll often need a little patience and a lot of listings to see what works here though.

Given how quick and easy some of these designs can be to make, especially on a super easy to use platform like Canva, that’s not exactly a problem.

Top selling ideas right now: include timeless quotes, catchy phrases, and positive affirmations.

The more positive or ‘vibey’ a quote is, the more it seems to sell.

Make sure to include easy printing instructions for the best customer service.

• Average Profit Per Sale: $7-$25

• Average Monthly Income: $500-$1000+

Related: How to Make Stickers to Sell Online (Even if You Can’t Draw!)

11) Digital Coloring Pages

The digital coloring market is worth a whopping 156 million dollars, with it growing by an estimated 20 million every year.

Whilst they sell for small profit, the volume they sell in makes this idea highly worthwhile.

Create intricate designs, mandalas, and patterns that users can download and print for relaxation and creativity.

• Average Profit Per Sale: $2-$15 (top end includes bundles)

• Average Monthly Income: $300-$3000+

12) Printable Party Decorations

Make party planning a breeze with printable party decorations – another crazy profitable niche.

Using platforms like Canva or Templett, you can quickly and easily design themed party packs.

Best selling ideas include: banners, cupcake toppers, invitations.

Anything that lets people throw more memorable and personalized parties is a winner.

• Average Profit Per Sale: $10-$40

• Average Monthly Income: $400-$1000+

13) Digital Knitting and Crochet Patterns

Cater to the crafting community with digital knitting and crochet patterns.

Design patterns for hats, scarves, blankets, and other accessories, offering step-by-step instructions and downloadable templates.

Surprisingly, this is an under-represented niche that has a good profit potential.

A major bonus for you because that means less competition.

• Average Profit Per Sale: $2-$6

• Average Monthly Income: $300-$2000+

Related: 23 Hobbies That Make Money: Build Your 6 Figure Business!

14) Digital Fitness Planners

Help individuals achieve their fitness goals with digital fitness planners.

Workout schedules, meal plans, and progress trackers are topping the charts in the Etsy best-selling category right now.

• Average Profit Per Sale: $5-$15

• Average Monthly Income: $50-$5000

15) Digital Cross-Stitch Patterns

Bring the art of cross-stitching into the digital age with digital cross-stitch patterns.

Create fun, cute or even intricate designs, motifs, and samplers that appeal to beginners and experienced stitchers alike.

Offer downloadable patterns for instant stitching satisfaction.

Profit potential is lower per sale in this niche, BUT it’s the volume of sales you can get that makes it worthwhile.

• Average Profit Per Sale: $1-$5

• Average Monthly Income: $50-$400

16) Printable Journaling Pages

Foster self-reflection and creativity with printable journaling pages.

Google Trends and Pinterest Spotlight predict that people seeking more journaling based products will rise by a whopping 28% in 2024 alone.

That’s 170 million more people seeking printable journaling pages.

Top selling ideas right now: include themed journal prompts, gratitude lists, and mindfulness exercises that encourage users to explore their thoughts, feelings, and aspirations.

• Average Profit Per Sale: $2-$25 (top end includes big bundles)

• Average Monthly Income: $500-$5000+

Related: How to Make $5,000 a Month Selling Canva Templates Online

17) Digital Sewing Patterns

Cater to sewing enthusiasts with digital sewing patterns.

Design patterns for garments, accessories, and home decor projects.

Offer detailed instructions and printable templates for sewing success.

• Average Profit Per Sale: $1-$7

• Average Monthly Income: $200-$1000+

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